Korea Business Savvy

Expanding on our Topic Central page about Starting and Running a Business in Korea, this page focuses on Korean business understanding and techniques, with expert advice from people who have in-depth experience working in Korea, as well as resources on being more effective in Korean business.

Got an idea for something we should add, change or delete? Just post your suggestion at the bottom of this page and we will review and incorporate it into a future update.

Free Members-Only Resources


“Ten Big Ideas about Marketing to Koreans”

by Steven S. Bammel, KBC Creator


“Mastering Business in Korea” & “Marketing to the Korean Consumer”

with Tom Coyner, President of Soft Landing Consulting and author of Mastering Business in Korea

“Business Development in Korea Made Easy(er)”

with Peter Underwood, Senior Partner of IRC Ltd.

Top Information on Korea Business Central

Korea Business Tips

“What Gift-Giving Guidelines Can I Follow to Further My Business in Korea?”

Top Legacy Discussions

An Expat’s Insight into the Korean Business Psyche
SMEs using culture to raise morale
Government’s plan to double the minimum capital requirement for FDI
Investment/Trade Promotion in Korea
Advertising in Korea: How to Get it Right
Interview with Simon Bureau (Chairman of CanCham)
How is the best (and cheapest) way to promote your new business in Korea?

KBC Experts Who Can Help

Experts Corner: Ask Simon Hoggett How to Do Business with the Korean Government
Experts Corner: Ask Tom Coyner How to Make Sales & Marketing Happen in Korea

Expert Commentary at Nojeok Hill: My View from the Top: Korean Business Savvy
By Steven S. Bammel and Korean Consulting & Translation Service, Inc.

Korea Business Advisor (Seoul Magazine):

Radio interview (audio-podcast):

The Korea 9.9 with Daniel

“How to get Koreans to work with you and for you even though you’re different”

“How should a foreign business coach adjust his/her approach to be most effective with Korean employees?”

Books and Other Special Resources

Click here to view and buy at Seoul Selection

Mastering Business in Korea: A Practical Guide
by Thomas L Coyner and Son-hyon Jang

This is the book for you if you want to skip all the history and just learn the basics of Korean business. Coyner teaches the non-Korean how Koreans approach business and how to do business with them. It is a practical and relevant handbook for the Western businessperson.

Coyner has been a guest on the Korea Business Interview Series and his interview and ensuing community discussion can be found here.

Click here to view and buy on Amazon.com

Korean Business Etiquette: The Cultural Values and Attitudes that Make Up the Korean Business Personality
by Boye Lafayette De Mente

Click here to view and buy on Amazon.com

Learning to Think Korean
by L. Robert Kohls

Click here to read recommendation by Dr. Linda Myers, former executive in the SK Group and interviewed in the Korea Business Interview Series.

Got a book recommendation? Disagree with Steven’s book reviews on this page or elsewhere? Discuss these and other books about Korea and Korean business.

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