What’s the “Korea Discount”?
According to an article in the Korean edition of the Jungang Ilbo today [EXPIRED LINK REMOVED: https://article.joins.com/article/article.asp?total_id=3534449], a recent survey of national brands put the value of Korea’s “brand” at 33rd, coming in behind India, China and 30 other countries. The Korean government believes this translates into a 30% discount...