Chuseok Gift: $150 of Beef in a Refrigerated Bag from Lotte Department Store

This is what I was talking about in a recent column in Seoul Magazine about the ridiculously priced Chuseok gifts at the Korean department stores. We really do appreciate the present from my translation colleague, Dong-Hyeok Kim and his wife, and the price makes it all the more meaningful, but it's of course not something we'd ever buy for ourselves otherwise. 

In my article, I mentioned that this gift-giving leads to one-upsmanship. I can't say that we actually "upped" the ante with the $100 gift of red ginseng socks and towels, but we at least stayed competitive in the gift-giving race.


Steven Bammel

Steven S. Bammel is president and chief translator/consultant at Korean Consulting & Translation Service, Inc. A graduate of the University of Texas at Arlington (B.B.A. Economics) and Hanyang University (M.S. Management Strategy), Steven has worked for over twenty years in Korean business and translation. | more about Steven

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