S-Oil’s New Mascot: Mr. Gu Do-Il

As seen at S-Oil, across from Homeplus in Ansan.

[Top section of photo]

Gu Do-Il is riding.

Giddyup ~ Giddyup~

Gu Do-Il is riding and

he's full of energy and doesn't get tired!

[Bottom section of photo]

Good – "Gu D", Oil – "o-Il" = Gu Do-Il [Get it?  "Good Oil"]

I am Good Oil.


Steven Bammel

Steven S. Bammel is president and chief translator/consultant at Korean Consulting & Translation Service, Inc. A graduate of the University of Texas at Arlington (B.B.A. Economics) and Hanyang University (M.S. Management Strategy), Steven has worked for over twenty years in Korean business and translation. | more about Steven

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